Brand Britain has taken a monumental battering. It’s brand guardianship will require a unique blend of sensitivity, experience authority and authenticity. Can Theresa May deliver her promises? Britain is holding its breath.
We are experiencing acute uncertainty following the Brexit decision. Consumer and business confidence not equities will reflect the extent of a potential future downturn. What should guide organisations responsible for communicating the rash of new economic data?
As the barely audible station announcements heaped confusion onto frustration and the station staff admitting to knowing less than me, the last thing I expected was an immediate and informed personal response from the train company via it’s customer Twitter service.