Whether you see the glass half empty or half full is not just an interesting social classification. Being an optimist or pessimist is likely to have a significant impact on your behaviour when faced with adversity, your approach to risk-taking, your career choices, your explanation of personal events, your relationships and most importantly your health.
Have you ever wondered why some individuals appear irrational and stubborn in their beliefs and attitudes towards an issue, person, or behaviour? In health matters, such biased or asymmetric updating of beliefs can have major long-term consequences.
We have all become so used to staring at our little black screens that we believe our mobiles represent the ultimate personal device. Think again. There are now new incarnations on the horizon that will integrate into our daily lives in ways in we can only begin to imagine.
Determined to address the key issues driving health inequality, the government set up a raft of social marketing initiatives targeting smoking, alcohol, obesity and poor diet. Despite years of concerted effort health inequality continues to increase.