It is said that we are in the middle of the fourth industrial revolution. We are experiencing a new sense of personal empowerment over our minds and bodies, driven by our belief in technological change, innovation and the sense that in the new realities of health 2.0 anything is possible.
We have all become so used to staring at our little black screens that we believe our mobiles represent the ultimate personal device. Think again. There are now new incarnations on the horizon that will integrate into our daily lives in ways in we can only begin to imagine.
Determined to address the key issues driving health inequality, the government set up a raft of social marketing initiatives targeting smoking, alcohol, obesity and poor diet. Despite years of concerted effort health inequality continues to increase.