Brand Britain has taken a monumental battering. It’s brand guardianship will require a unique blend of sensitivity, experience authority and authenticity. Can Theresa May deliver her promises? Britain is holding its breath.

Brand Britain has taken a monumental battering. It’s brand guardianship will require a unique blend of sensitivity, experience authority and authenticity. Can Theresa May deliver her promises? Britain is holding its breath.
The ability of Steve Jobs to create a reality distortion field to persuade those around him is legendary. In emulating Jobs Michael Gove was hoping the coincidental characteristics they shared in common would stop at Job’s ability to draw adulation and support. He was wrong.
‘You are where you went to school’. A familiar phrase, that reflects educational inequality in Britain today. Our private schools account for only a small minority of educational places, yet dominates the backgrounds of those within the ‘knowledge economy’ classes.