Brand Britain has taken a monumental battering. It’s brand guardianship will require a unique blend of sensitivity, experience authority and authenticity. Can Theresa May deliver her promises? Britain is holding its breath.
In Uncertain Times Equities Are Only Part Of The Story
We are experiencing acute uncertainty following the Brexit decision. Consumer and business confidence not equities will reflect the extent of a potential future downturn. What should guide organisations responsible for communicating the rash of new economic data?
Gove’s Reality Distortion Field
The ability of Steve Jobs to create a reality distortion field to persuade those around him is legendary. In emulating Jobs Michael Gove was hoping the coincidental characteristics they shared in common would stop at Job’s ability to draw adulation and support. He was wrong.
Medical Technology Goes Personal
We have all become so used to staring at our little black screens that we believe our mobiles represent the ultimate personal device. Think again. There are now new incarnations on the horizon that will integrate into our daily lives in ways in we can only begin to imagine.
How Twitter Created a Brand Evanglist in 180 Seconds
As the barely audible station announcements heaped confusion onto frustration and the station staff admitting to knowing less than me, the last thing I expected was an immediate and informed personal response from the train company via it’s customer Twitter service.
Winning Hearts and Minds. The Political Battle in Health.
Determined to address the key issues driving health inequality, the government set up a raft of social marketing initiatives targeting smoking, alcohol, obesity and poor diet. Despite years of concerted effort health inequality continues to increase.
Social Mobility: A Great British Myth
‘You are where you went to school’. A familiar phrase, that reflects educational inequality in Britain today. Our private schools account for only a small minority of educational places, yet dominates the backgrounds of those within the ‘knowledge economy’ classes.
