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Tag: Social media

Consumer Behaviour by David RosenFeb 7, 20136:09 pmNovember 24, 2016
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How Twitter Created a Brand Evanglist in 180 Seconds

As the barely audible station announcements heaped confusion onto frustration and the station staff admitting to knowing less than me, the last thing I expected was an immediate and informed personal response from the train company via it’s customer Twitter service.

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